I can here the cries already, “You don’t **design URL’s**, they’re just identifiers.” Well, you’re wrong, they are not just identifiers, they are a part of your UI, they can increase or decrease your CTR. They are a major tool in your SEO arsenal.

Due to regular updates to Google’s Search Algorithm, search engine optimisation (SEO) is constantly changing, and it’s getting harder to keep ahead of your competition.

A fast website equals a good user experience. It also pleases search engine spiders. Using a little PHP you can combine & minify all of your CSS files on-the-fly. This not only reduces the overall filesize, but also minimises HTTP requests.

If you regularly build sites with WordPress and test them against Google PageSpeed Insights, you’ll probably have encountered it complaining about async and defer on your scripts.